Brief
Create a concept on the theme of equality in society, focusing on the UN's global goals:

• Good health and well-being

• Gender equality

• Reduced inequalities

We chose children’s summer vacations as our focus, aiming to create a more inclusive society where all children, regardless of background, can enjoy a fun and meaningful summer break.

Solution
The result was Shalalaland – a festival for children in Stockholm, created in collaboration with Stockholm City. The festival offers activities and experiences for children, completely free of charge. The purpose is to reduce inequality and create a safe, playful environment where all children can grow, play, and create lasting summer memories.

My Role
Concept and message development, focusing on communicating children’s right to joy and community.

Client
Forsbergs School, 2023
Collaborations
Oskar, Sofia, and Tais (Graphic Design & Advertising).