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​Brief

Increase milk sales by creating a concept that enhances its relevance and appeal in today’s society.

Problem

Fewer people consume cow’s milk today due to the rise of plant-based alternatives, allergies, and a growing perception that milk is meant for calves.

Background

Milk has been a central part of Swedish food culture for generations. Sweden has extensive experience in producing high-quality milk, and it has long been a source of pride and tradition.

Solution

"Swedish Milk" – an export milk brand that highlights Sweden in a playful way. The concept positions Swedish milk as a premium product with a strong national identity, sparking curiosity and increasing interest both domestically and internationally.

My Role

Concept and message development, focusing on communicating milk’s connection to Swedish tradition and quality.

Client

Forsbergs School 2023

Collaborations

Emelie Holmblad Graphic Design and Advertising

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